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[data-marketing]{--mk-contenido:calc(1200rem / 15);--mk-gutter:calc(16rem / 15);--mk-ancho:calc(var(--mk-contenido) + 2 * var(--mk-gutter));--mk-texto:1.0625rem;--mk-texto-lg:1.25rem;--mk-h1:clamp(2.375rem, 1rem + 2.7vw, 3.375rem);--mk-h2:clamp(1.75rem, 1.25rem + 2vw, 2.75rem);--mk-h3:1.375rem;--mk-cifra:clamp(2.5rem, 1.5rem + 4vw, 4.5rem);font-size:var(--mk-texto);color:var(--color-texto-principal);background:var(--color-fondo-app);line-height:1.55}@media (min-width:768px){[data-marketing]{--mk-gutter:calc(32rem / 15)}}[data-marketing] h1,[data-marketing] h2,[data-marketing] h3{font-family:var(--font-serif), ui-serif, Georgia, serif;letter-spacing:var(--tracking-serif);text-wrap:balance;font-weight:500}[data-marketing] h1{font-size:var(--mk-h1);line-height:1.05}[data-marketing] h2{font-size:var(--mk-h2);line-height:1.12}[data-marketing] h3{font-size:var(--mk-h3);line-height:1.25}[data-marketing] em{font-style:italic}[data-marketing] p{text-wrap:pretty}[data-marketing] 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.wordmark{width:auto;height:1.86667rem}.boton-cabecera{min-height:var(--tap-compacto);padding-inline:1.2rem;font-size:.933333rem}@media (min-width:1024px){.cabecera-fila{height:4.8rem}.cabecera .wordmark{height:2.13333rem}.boton-cabecera{padding-inline:1.33333rem;font-size:1rem}}.cabecera-nav{display:none}@media (min-width:768px){.cabecera-nav{justify-content:center;gap:2.13333rem;display:flex}}.cabecera-enlace{min-height:var(--tap-min);color:var(--color-texto-secundario);transition:color var(--motion-fast) var(--ease-in-out);align-items:center;font-size:1rem;font-weight:500;display:inline-flex}.cabecera-enlace:hover{color:var(--color-texto-principal)}.pie{border-top:var(--grosor-borde) solid var(--color-borde);padding-block:3rem 2rem}.pie-fila{gap:2rem;display:grid}@media (min-width:768px){.pie-fila{grid-template-columns:1fr 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ul{padding-left:1.25rem;list-style:outside}.legal strong{color:var(--color-texto-principal);font-weight:600}.legal a{text-underline-offset:.15em;text-decoration:underline}.hero{padding-block:1.6rem 3.73333rem}.hero-fila{gap:1.86667rem;display:grid}.hero-texto{flex-direction:column;gap:1.06667rem;display:flex}.hero h1{font-size:2.4rem;line-height:1.08}.hero-sub{max-width:36rem;color:var(--color-texto-secundario);font-size:1.13333rem;line-height:1.5}.hero-acciones{flex-wrap:wrap;gap:.666667rem;padding-top:.266667rem;display:flex}.hero-acciones .boton{padding-inline:1.6rem;font-size:1rem}.hero-whatsapp-largo{display:none}@media (min-width:640px){.hero-whatsapp-largo{display:inline}}.hero-video{flex-direction:column;align-items:center;gap:.666667rem;margin:0;display:flex}.hero-video .video-marco{width:16.5333rem}.hero-video-pie{text-align:center;max-width:20rem;color:var(--color-texto-terciario);font-size:.866667rem;line-height:1.5}@media (min-width:1024px){.hero{padding-block:4.26667rem 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.video-control{bottom:.533333rem;right:.533333rem}}.inicial{border-radius:var(--r-pill);width:1.73333rem;height:1.73333rem;color:var(--color-texto-principal);flex:none;justify-content:center;align-items:center;font-size:.8rem;font-weight:600;line-height:1;display:inline-flex}.inicial[data-de=ana]{background:var(--color-mio-tenue)}.inicial[data-de=beto]{border:var(--grosor-borde) solid var(--color-borde-fuerte);background:var(--color-fondo-card)}.objecion{background:var(--color-banda-fondo);color:var(--color-banda-texto);padding-block:5.86667rem 5.33333rem}.objecion-fila{gap:1.46667rem;display:grid}.objecion-cita{font-family:var(--font-serif), ui-serif, Georgia, serif;letter-spacing:var(--tracking-serif);font-size:4rem;font-weight:500;line-height:.98}.objecion 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h2{margin-bottom:.533333rem;font-size:2.53333rem;line-height:1.05}.como-animado{gap:.533333rem;display:grid}.como-video{justify-content:center;margin:0;display:flex}.como-video .video-marco{width:18rem}.como-paso{border-top:var(--grosor-borde) solid var(--color-borde)}.como-paso:last-child{border-bottom:var(--grosor-borde) solid var(--color-borde)}.como-paso-boton{text-align:left;width:100%;color:var(--color-texto-secundario);cursor:pointer;background:0 0;grid-template-columns:3.2rem minmax(0,1fr);padding-block:1.46667rem 1.6rem;display:grid;position:relative}.como-paso[data-qr] .como-paso-boton{padding-bottom:.666667rem}.como-paso-raya{top:calc(-1 * var(--grosor-borde));height:var(--grosor-borde);background:var(--color-texto-principal);opacity:0;transform:scaleX(var(--avance,0));transform-origin:0;transition:opacity var(--motion-base) var(--ease-out);position:absolute;left:0;right:0}.como-paso-boton[aria-current] .como-paso-raya{opacity:1}.como .como-paso-num,.como .como-paso-titulo{font-family:var(--font-serif), ui-serif, Georgia, serif;letter-spacing:var(--tracking-serif);font-weight:500;line-height:1.2}.como .como-paso-num{font-size:1.33333rem}.como .como-paso-titulo{font-size:1.4rem}.como-paso-boton[aria-current] .como-paso-num,.como-paso-boton[aria-current] .como-paso-titulo{color:var(--color-texto-principal)}.como-paso-cuerpo{flex-direction:column;gap:.4rem;display:flex}.como-paso-texto{color:var(--color-texto-secundario);font-size:1rem;line-height:1.55}.como-qr{border:var(--grosor-borde) solid var(--color-borde-fuerte);border-radius:var(--r-chip);background:var(--color-placa-logo);width:4rem;color:var(--color-tinta-qr);margin:0 0 1.6rem 3.2rem;display:block}.como-qr svg{width:100%;height:auto;display:block}.como-fijo{display:none}@media (prefers-reduced-motion:reduce){.como:not([data-ver-video]) .como-animado{display:none}.como:not([data-ver-video]) .como-fijo{justify-items:start;gap:1.86667rem;margin-top:1.06667rem;display:grid}}.como-fijo-lista{gap:1.6rem;width:100%;display:grid}.como-fijo-paso{grid-template-columns:8rem minmax(0,1fr);align-content:start;align-items:start;gap:1.06667rem;display:grid}.como-fijo-marco{border:var(--grosor-borde) solid var(--color-borde-fuerte);border-radius:var(--r-marco);background:var(--color-fondo-card);padding:.4rem}.como-fijo-marco img{border-radius:var(--r-marco-interior);width:100%;height:auto;display:block}.como-fijo-texto{flex-direction:column;gap:.4rem;display:flex}.como-fijo .como-paso-num,.como-fijo .como-paso-titulo{color:var(--color-texto-principal)}.como-fijo .como-qr{margin:.4rem 0 0}@media (min-width:1024px){.como{padding-block:9.6rem}.como h2{margin-bottom:3.73333rem;font-size:3.46667rem}.como-animado{grid-template-columns:25.3333rem minmax(0,1fr);align-items:start;gap:6.4rem}.como-video{justify-content:flex-start;position:sticky;top:max(1.06667rem,50svh - 22.0667rem)}.como-video .video-marco{width:min(100%,56.25svh - .675rem)}.como-paso-boton{grid-template-columns:4.8rem minmax(0,1fr);padding-block:1.86667rem 2.13333rem}.como-paso[data-qr] .como-paso-boton{padding-bottom:.933333rem}.como .como-paso-num{font-size:1.86667rem}.como .como-paso-titulo{font-size:1.73333rem}.como-paso-cuerpo{gap:.666667rem}.como-paso-texto{font-size:1.06667rem;line-height:1.6}.como-qr{width:calc(140rem / 15 + 2 * var(--grosor-borde));margin:0 0 2.13333rem 4.8rem}.como-fijo-lista{grid-template-columns:repeat(4,minmax(0,1fr));gap:2.13333rem}.como-fijo-paso{grid-template-columns:minmax(0,1fr)}.como-fijo-marco{max-width:14.6667rem}}.caja{background:var(--color-fondo-hundido);padding-block:5.33333rem 3.73333rem}.caja .eyebrow{margin-bottom:.933333rem}.caja h2{font-size:2.53333rem;line-height:1.05}.ecuacion{flex-direction:column;margin-top:.666667rem;display:flex}.ecu-grupo{transition:opacity var(--motion-base) var(--ease-out), transform var(--motion-base) var(--ease-out);grid-template-columns:1.6rem minmax(0,1fr) auto;grid-template-areas:"op quien cifra";align-items:baseline;column-gap:.533333rem;padding-block:.4rem;display:grid}.ecu-grupo[data-cifra=ana]{grid-template-columns:minmax(0,1fr) auto;grid-template-areas:"quien cifra"}.ecu-grupo[data-cifra=total]{border-top:var(--grosor-borde) solid var(--color-texto-principal);transition-duration:var(--motion-max);padding-top:.666667rem}.ecuacion[data-ecuacion=sincronizada] .ecu-grupo:not([data-visible]){opacity:0;transform:translateY(var(--motion-desplazamiento));transition:opacity var(--motion-tap) var(--ease-tap), transform var(--motion-0)}.ecu-op{font-family:var(--font-serif), ui-serif, Georgia, serif;color:var(--color-texto-terciario);grid-area:op;font-size:1.86667rem;line-height:1}.ecu-cifra{font-family:var(--font-serif), ui-serif, Georgia, 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2.4rem;padding:0}.ecu-grupo[data-cifra=ana]{grid-template-columns:auto;grid-template-areas:"cifra""quien"}.ecu-grupo[data-cifra=total]{border:0;padding:0}.ecu-op{font-size:4.26667rem;line-height:1.4}.ecu-cifra{font-size:6.4rem;line-height:1}.caja-fila{grid-template-columns:minmax(0,1fr) 21.3333rem minmax(0,1fr);gap:4.26667rem;margin-top:4.26667rem}.mesa17-titulo{padding-bottom:.8rem}.mesa17-fila{gap:.8rem;padding-block:.933333rem;font-size:1rem}.al-centimo{grid-column:auto;gap:.8rem}.al-centimo h3{font-size:1.73333rem}.al-centimo-cifras{font-size:2.66667rem}}.analiticas{border-top:var(--grosor-borde) solid var(--color-borde);background:var(--color-fondo-hundido);padding-block:3.73333rem 5.33333rem}.analiticas-fila{gap:1.33333rem;display:grid}.analiticas-texto{flex-direction:column;gap:.8rem;display:flex}.analiticas h2{font-size:2rem;line-height:1.1}.analiticas-sub{color:var(--color-texto-secundario);font-size:1rem;line-height:1.6}.analiticas-tarjetas{align-items:start;gap:.8rem;display:grid}.tarjeta-analitica{border:var(--grosor-borde) solid var(--color-borde);border-radius:var(--r-card);background:var(--color-fondo-card);flex-direction:column;gap:.666667rem;padding:1.46667rem;display:flex}.tarjeta-analitica h3{font-size:1.26667rem}.tarjeta-texto{color:var(--color-texto-secundario);font-size:.933333rem;line-height:1.55}.tarjeta-datos{flex-direction:column;margin-top:.533333rem;display:flex}.tarjeta-ejemplo{font-size:.733333rem;font-weight:var(--peso-eyebrow);letter-spacing:var(--tracking-eyebrow);text-transform:uppercase;color:var(--color-texto-terciario);padding-bottom:.533333rem}.tarjeta-cifra{font-family:var(--font-serif), ui-serif, Georgia, serif;letter-spacing:var(--tracking-serif);padding-bottom:.666667rem;font-size:2.4rem;font-weight:500;line-height:1.05}.tarjeta-fila{border-top:var(--grosor-borde) solid var(--color-borde);justify-content:space-between;gap:.8rem;padding-block:.6rem;font-size:.933333rem;display:flex}.tarjeta-fila-valor{color:var(--color-texto-secundario);white-space:nowrap}@media (min-width:1024px){.analiticas{padding-block:6.4rem 9.6rem}.analiticas-fila{grid-template-columns:minmax(0,4fr) minmax(0,8fr);align-items:start;gap:4.26667rem}.analiticas-texto{gap:1.06667rem}.analiticas h2{font-size:2.66667rem}.analiticas-sub{font-size:1.06667rem}.analiticas-tarjetas{grid-template-columns:repeat(3,minmax(0,1fr));gap:1.06667rem}.tarjeta-analitica{padding:1.86667rem}.tarjeta-analitica h3{font-size:1.46667rem}.tarjeta-texto{font-size:1rem}.tarjeta-cifra{font-size:2.93333rem}}.local{border-top:var(--grosor-borde) solid var(--color-borde);padding-block:4.8rem}.local-fila{gap:.8rem;display:grid}.local-texto{flex-direction:column;align-items:flex-start;gap:1.06667rem;display:flex}.local h2{font-size:2.53333rem;line-height:1.05}.local-intro{max-width:44ch;color:var(--color-texto-secundario);font-size:1.13333rem;line-height:1.6}.local-lista>li{border-top:var(--grosor-borde) solid var(--color-borde);color:var(--color-texto-secundario);flex-direction:column;gap:.266667rem;padding-block:1.06667rem;font-size:.933333rem;line-height:1.55;display:flex}.local-lista>li:last-child{border-bottom:var(--grosor-borde) solid var(--color-borde)}.local-lista strong{color:var(--color-texto-principal);font-size:1rem;font-weight:600}@media (min-width:1024px){.local{padding-block:8rem}.local-fila{grid-template-columns:minmax(0,5fr) minmax(0,7fr);align-items:start;gap:6.4rem}.local-texto{gap:1.6rem}.local h2{font-size:3.46667rem}.local-lista>li{gap:.4rem;padding-block:1.46667rem;font-size:1rem}.local-lista strong{font-size:1.06667rem}}.contacto{background:var(--color-banda-fondo);color:var(--color-banda-texto);padding-block:5.86667rem 5.33333rem}.contacto-fila{flex-direction:column;align-items:flex-start;gap:1.06667rem;max-width:37.3333rem;display:flex}.contacto h2{letter-spacing:var(--tracking-tight);font-size:5.06667rem;line-height:.95}.contacto-texto{color:var(--color-banda-texto-2);font-size:1.13333rem;line-height:1.55}.boton-banda{background:var(--color-banda-accion);color:var(--color-banda-accion-ink)}.boton-banda:hover{background:var(--color-banda-accion-hover)}.contacto :focus-visible{outline-color:var(--color-banda-foco)}.contacto-whatsapp{align-self:stretch;min-height:3.73333rem;font-size:1.06667rem}.contacto-correo{color:var(--color-banda-texto-3);font-size:.866667rem}.contacto-correo a{color:var(--color-banda-texto-2);text-underline-offset:.15em;text-decoration:underline}@media (min-width:1024px){.contacto{padding-block:10.1333rem 9.6rem}.contacto-fila{gap:1.6rem}.contacto h2{font-size:7.46667rem;line-height:.92}.contacto-texto{font-size:1.26667rem}.contacto-whatsapp{align-self:flex-start;min-height:4rem;padding-inline:1.86667rem;font-size:1.13333rem}.contacto-correo{font-size:.933333rem}}.video-marco{border:var(--grosor-borde) solid var(--color-borde-fuerte);border-radius:var(--r-marco);background:var(--color-fondo-card);width:100%;padding:.533333rem;position:relative}.video-pantalla{aspect-ratio:9/16;border-radius:var(--r-marco-interior);background:var(--color-placa-logo);position:relative;overflow:hidden}.video-medio,.video-poster{object-fit:cover;width:100%;height:100%;position:absolute;inset:0}.video-medio{width:calc(100% - 2px);height:calc(100% - 2px);inset:1px}.video-poster{transition:opacity var(--motion-base) var(--ease-out)}.video-marco[data-en-pantalla] .video-poster{opacity:0}.video-control{min-width:var(--tap-compacto);height:var(--tap-compacto);border:var(--grosor-borde) solid var(--color-texto-terciario);border-radius:var(--r-pill);background:var(--color-fondo-card);color:var(--color-texto-principal);font-size:var(--text-sm);transition:background-color var(--motion-tap) var(--ease-tap);justify-content:center;align-items:center;gap:.375rem;padding-inline:0;font-weight:600;display:inline-flex;position:absolute;bottom:1.2rem;right:1.2rem}.video-marco[data-fase=terminado] .video-control{padding-inline:.875rem}.video-control:hover{background:var(--color-fondo-hundido)}.video-control:focus-visible{border-radius:var(--r-pill)}.video-control-icono{flex:none}@media (prefers-reduced-motion:reduce){[data-marketing]{--motion-tap:var(--motion-0);--motion-base:var(--motion-0);--motion-max:var(--motion-0)}}